Announcing: Transform 2019, an AALU Experience

FOR IMMEDIATE RELEASE                                                                                                                 Contact: Armstrong Robinson
November 14, 2018                                                                                                                                     (202) 772-2493

Announcing: Transform 2019, an AALU Experience

AALU announces new experience for the best and brightest in the profession and
those who want to learn from them


Washington, D.C. – Beginning in September, Marc Cadin, in his new role as CEO, began articulating a new vision for the future of AALU to meet the needs of all Financial Protection Advisors and the American consumer.

On Sunday, Cadin announced to the membership a pivotal component of this transformation: the sunset of the AALU Annual Meeting and the birth of TRANSFORM 2019, An AALU Experience.

TRANSFORM 2019 will be unlike the Annual Meeting of year’s past. Cadin, refusing to have another year of “better sameness”, stressed that “This will not be a meeting with a big stage, more speakers, rubber chicken, that you attend. It will be a platform for the Best and Brightest in the profession, and all those who want to learn from them, to participate in. It will be an experience intentionally designed to elevate the profession, stimulate new thinking, and share industry knowledge across distribution channels.”

“We welcome any Financial Protection Advisor who wishes to participate in elevating our profession and celebrating the American families and businesses whose interests we serve every single day.”

With the substitution of their staple Annual Meeting for “an Experience,” AALU seeks to advance not only its attendees, but the profession as a whole. TRANSFORM 2019 will provide enhanced opportunities for participants to deepen and expand their network of professional contacts across the profession. TRANSFORM 2019 will also provide enhanced and unique learning opportunities. With these additions, AALU strives to foster a community of thought leaders that will take the profession to new levels.

AALU will continue to focus on excellence in advocacy and TRANSFORM 2019 will build of the success of the past to meet the challenge of our future.

TRANSFORM 2019, An AALU Experience will be held next year, April 28 – 30, 2019 at the Marriott Marquis in Washington, D.C. AALU membership is not required to attend. To learn more or register, visit

About AALU

Since 1957, AALU has been the leading organization of financial professionals who provide life insurance and retirement planning solutions for individuals, families, and businesses. AALU has a rich history of success with a single focus on the issues impacting life and annuity products, and the clients its members serve. Headquartered in Washington, D.C., AALU is committed to providing its members with the essential tools and services required to help grow their businesses, serve their clients, and protect the financial and retirement security of the American people.



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