After ‘Historic’ Advocacy Year, AALU Pivots For The Future

PAUL FELDMAN – 03/02/2020


The Association for Advanced Life Underwriting racked up impressive victories last year in its role as industry advocate, but AALU’s new CEO says the wins have to be bigger in order to save the life insurance distribution and financial services industries.

AALU has evolved into a strong advocate for the life insurance industry in Washington, D.C., along with serving its mission of representing advanced advisors. But the association’s new CEO, Marc Cadin, saw the need for a larger organization that can be even more effective in fighting the many challenges coming at the life insurance distribution and financial services industries.

In Cadin’s estimation, it is more than winning on individual legislation or regulation; it is about raising the industries’ profile as a protector of Americans’ futures.

As part of that quest, AALU is merging with GAMA, an association focused on the professional development and leadership skills of front-line employees in the insurance, investment and financial services industries. The organizations were still working out the final details of the merger as of press time and had not yet released the name and other details about the new organization.

Cadin spoke about making significant changes soon after he became CEO in September 2018, following nearly 20 years of coming up the advocacy side of AALU. He succeeded David Stertzer, who had been with the association for 32 years.

In this interview with Publisher Paul Feldman, Cadin said he has been thinking for some time that the challenges facing insurance and financial advisors are bigger than the individual organizations representing them. He has ambitions for a far larger organization than what was created by this most recent merger.


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