Issues Alliance

When it comes to protecting the profession, it is essential that we align our resources, deliver a unified message, and go on offense. More Americans need greater access to the financial and retirement security tools that we provide.

The AALU Issues Alliance is a partnership to translate this need into positive legislation that promotes the need for sustainable financial planning.

Our team is wholly dedicated to unifying and mobilizing the preeminent grassroots field force that can effectively advocate for the industry, the profession, and millions of families who rely on life insurance and annuities as central pieces of the wholistic financial security.

Issues Alliance Partners play a key role in supporting our policy work, and also have access to a variety of benefits.

Contact us Today to Learn More and Join The Team.


Issues Alliance Partners benefit from AALU's nearly sixty years of experience in D.C. advocacy. Our members are entrepreneurial and dedicated to fostering their profession. We nurture an elite level grassroots and grasstops network. AALU can work with your leadership to provide a foundation for an advocacy strategy or serve as a complement to any pre-existing framework you have in place. Additional fly-in services are offered on an a-la-carte basis.

Thought Leadership

Our partners and their field-leaders have an exclusive opportunity to contribute in the development of and/or a feature on a comprehensive set of learning tools distributed to a highly-engaged community of advisors, producers and agents. Targeted distribution of content covering topics from regulatory affairs and policy trend analysis to marketplace fundamentals, industry best-practices and planning tools maximizes your exposure and promotes your expertise.

Content & Speakers

Partnerships also include access to and creation of custom content for use in company newsletters, websites, weekly briefings, and other communication tools as well as access to a line-up of speakers for industry meetings, leadership calls, company webinars, etc. By collaborating with your internal leadership, AALU can arrange a speaker based on desired expertise or customize a content package that works seamlessly with your existing communications platform.

Industry alignment and a strong grassroots network are key when it comes to protecting and effectively advocating for the profession. AALU is uniquely positioned to coordinate and streamline the industry’s approach to communication and advocacy.

Issue Alliance Investors





Questions about Issues Alliance?


Suzy Jacobs

Senior Vice President of Business Development

Ellen Devine

Assistant Vice President of Corporate Sales