Mission & Vision

Who We Are

AALU is the trusted, influential voice for life insurance and annuities distribution in Washington, D.C. with a heritage of leadership and success. Since 1957, we have provided our members with essential tools and services for professional development, networking, and advocacy.

Our Mission

To advocate on behalf of our members, who promote the financial and retirement security of the American people.

Our Vision

We represent the financial security profession.

The American people live healthier, longer, and more productive lives when they own life insurance and annuities as critical components of a holistic financial plan.

Our Values

Our Future

AALU is working towards changing the narrative surrounding the financial services profession. At TRANSFORM 2019, AALU’s Annual Meeting, CEO Marc Cadin discussed the importance of aligning as an industry to promote our noble profession.